We created a cohesive and compelling brand identity for Thai on Grove through a meticulous process that began with in-depth research into Thai culture and the local atmosphere of Ashgrove. This research informed our design of a logo that seamlessly blends traditional Thai elements with a modern aesthetic, utilizing a color palette inspired by the rich hues of Thai heritage—deep blacks, golds, and white—and elegant, readable typography.

Our brand development extended to defining a friendly, inviting, and slightly sophisticated tone for all communications, ensuring the restaurant's ambiance and culinary excellence were consistently reflected. In developing the menu, we worked closely with the chefs to highlight signature dishes that showcase the diversity and richness of Thai cuisine, while also including options for various dietary preferences, such as vegetarian, vegan, and gluten-free.

The menu design was approached with a focus on visual appeal and user-friendly layout, featuring enticing photos and detailed descriptions to engage customers. High-quality, durable materials were selected for the physical menus to maintain a premium look and withstand frequent use.

For the photography, we planned a comprehensive shot list covering essential aspects like dishes, interior decor, staff, and ambiance. A food stylist was engaged to ensure each dish looked its best, with vibrant colors and appealing arrangements. Natural light was predominantly used to enhance the authenticity and freshness of the dishes, supplemented by soft artificial lighting where necessary. Multiple angles were captured to highlight textures and ingredients, focusing on both close-up details and full-plate presentations. Post-processing involved careful editing to balance color, brightness, and contrast, ensuring the images were vivid and true to life. The best shots were curated for use across the restaurant’s marketing materials, including the website, social media, and promotional content.

Through these efforts, we successfully created a brand identity for Thai on Grove that resonates with local patrons and visitors alike, inviting them to experience the rich flavors and warm hospitality of Thai cuisine.